![]() Some of the thumbnails even include text that gives the viewer a sneak peek of what the reel is about-for example, “Peach cinnamon buns giveaway.” The thumbnail images for this bakery’s Instagram reels are super Insta-worthy, and they make the brand’s most iconic item (the cinnamon bun) the star of the show. Manually choose a thumbnail when you’re posting videos (on IG Reels, TikTok, Youtube, etc.) and select an image that you think is most visually appealing, or communicates the most information. But the first frame of your video might not be the most exciting-or representative-image. When you’re posting videos on social media, the thumbnail (or the “cover image” that the platform will use to display your content) will often automatically be the first frame of that video. Choose eye-catching thumbnails for videos The company’s posts are bright, bold and unique: they stand out from the crowd. Incorporate visual content into your social media style guide, and establish recognizable, eye-catching visual content from the start.įor example, viral nail polish brand Pleasing has a very-well, pleasing colour palette. Establish a colour palette for your brandĭeciding (and sticking to) a certain colour palette or mood for your brand doesn’t just make your feed look beautiful: it also means your posts are instantly recognizable to your followers. Get 60 days for $0 14 tips for creating visual content for social media 1. Post templates, an AI hashtag generator, and access to Canva and Grammarly Pro in Hootsuite. 35% said they like to see brand content in video form.Įverything you need to make engaging content. A 2021 Swedish study (also conducted by Statista) found that when it comes to brands using social media, 47% of adults like to see content in the form of images. Consumers know they want to see content in the form of photos and videos. In a 2021 Statista survey, 54% of marketers said that videos are valuable for marketing goals on social media-it was the most common type of content named.Īnd it’s not just marketers that are noticing the value of visual content. It’s these kinds of stats that lead American marketers to say videos are most valuable for social media marketing. But carousel posts have an engagement rate of 3.15% (what can we say, the people love to swipe left). According to this 2022 Statista data, the average engagement rate for any post on an Instagram business page is 1.94%. On Instagram, carousel posts have the highest engagement rate. LinkedIn posts with images have a 98% higher comment rate on average, and tweets that include visual content are three times more likely to get engagement. Videos and photos have proven to be more engaging than purely text-based posts across nearly all internet platforms. The importance of visual content on social media Carousel posts (multiple photos or videos).For example, a classic 280-character Tweet isn’t visual, but a Tweet with a photo attached is. It’s content with a visual element - not just text-based, it’s a treat for the eyes, too. ![]() Visual content is any type of online content that is image-based. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.
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